At the start of every engagement we take our clients through 5 stages to ensure we’re working to build something that actually matters to their customers and business.
Stage 1: Spark
We start with your why. Because whatever inspires a refresh tends to be the main driving force for the lifetime of the business.
Stage 2: Market Validation
We validate every idea and feature so you can avoid joining the swamp of "genius ideas" that spent millions and achieved no market response.
Stage 3: Customer-Oriented Control
We define what the customer thinks your purposes and design controls that get everyone focused on what matters.
Stage 4: Ever-Improving System
We continuously study, design and redesign to ensure market integration, valuation growth and relevance continue to head in the right direction.
Stage 5: Technology (Finally)
We combine technology with market validation to build your competitive advantage.